About the Project

+ Information Architecture recommendations, diagrams and annotations
+ Conducted stakeholders interviews and collaborated with digital marketing and sales teams
+ Researched best practices and recorded certain functions and features for further design & development
+ UX Strategy recommendations
+ Customer/user journey mapping
+ Defined primary and secondary user personas
+ Identified critical user tasks and actions and developed draft user stories highlighting the value for the user in each case
+ Conceptualized and designed new mobile-first function and service for enhancing 1st communication step in current customer/user journey
+ Sketching, wireframing and prototyping flows for new mobile-first service FrontDesk
+ Axure RP

(work in progress)