It empowers Beauty Advisors and Sales Executives within EL Group brands and network, to manage customers engagement business processes for bringing customers into the stores, providing personalized in-store shopping experience, and keeping customers coming back for more. Additionally, it enables them with inventory management system functionalities for increased efficiency and smart decision-making, which give them insight into which items are in-store and which are likely to be needed. Furthermore, Mercury tablet application provides them with easy-to-use tools and mini-apps for multiple shifts activation, monitoring and scheduling, along with dashboard analytics for measuring goals and overall performance.