About the Project
Collaborating with award winning digital marketing agency Interweave and fmcg leader Minerva on designing a multi-channel user experience from ground up.
Design and delivery of UI/UX solutions through a wide range of digital touch points and devices including: Microsoft Kinect Installation, web, mobile and tablet.
+ UX Strategy for digital campaign of new FMCG product launch including several digital touch points as web, mobile and Microsoft Kinect Installation at physical spaces / Shopping Malls
+ Cross-team collaboration with strategists, marketing, design and development teams as well as with external game development studio
+ Competition & Best practices
+ Prototyped and communicated the overall UX to internal and external teams through online wireframes (Axure)
+ Used team and client feedback to enhance and optimize the UX
+ Prepared user stories for each touchpoint
+ Drafted sketches for design & development in iterations
+ UI specifications and Style Guide
+ Art Direction
+ Usability testing of Kinect installation
+ Walkthrough testing of Web game
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