2BRAINSUXLABS

Enter the Intelligence Era
Overview
Role
Lead Designer Illustrator
Responsibilities
BrandingCreative directionWeb/UI Design
Icon design
Spot Illustrations
Branding design, web/mobile design and illustration system
Partnered with product and content teams in Athens and London, Product Marketing manager and CEO for redesigning company’s branding identity, conceptualising and designing for web/mobile/responsive app and delivering creative concepts for MarComms campaigns through online and print touch points. Also, created teaser illustration concepts for launching campaign at Thessaloniki International Exhibition Center (Section: Technology Research).
Cognitiveplus is a Legal tech startup offering a document review platform designed to extract key provisions from documents and enhance contract processing by streamlining reviews and improving negotiation outcomes across various industries. Company’s expertise extends to FinTech, and task management, providing a comprehensive document management software solution.
Problem
👉 Weak brand perception by current user base and potential customers👉 Flat and outdated style of previous branding & digital channels didn’t convey company’s vision and led to an under-appreciated product and user experience👉 Inconsistent use of branding components across teams due to lack of efficient guidelines
Solution
🟢 Designed new branding identity with two key elements: logo mark and type and refined colour palette for reflecting technology innovation and enhancing trust and positivity
🟢 Crafted a structured and inspiring web/mobile presence and introduced custom-made spot illustrations for making a more intuitive and engaging user experience🟢 Developed brand guidelines and illustration system for alignment and coherent use
Impact
✅ Stronger brand recognition and more engaging visual identity
✅ Emotional connection
✅ Consistent branding and design/illustration system for professional presence across all platforms
Highlights
Project highlights




Process
Guiding the design process

Web/Mobile
Layouts design













Information architecture
Maps & wireframes

Marcomms
Campaigning

Design & Illustration systems
Illustration system

Designing for consistency and scalability
Design system & styleguide

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2BRAINSUXLABS
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VISUAL DIARY