2BRAINSUXLABS
Enter the Intelligence Era
Overview
Role
Lead Designer Illustrator
Responsibilities
BrandingCreative directionWeb/UI Design
Icon design
Spot Illustrations
Branding design, web/mobile design and illustration system
Partnered with product and content teams in Athens and London, Product Marketing manager and CEO for redesigning company’s branding identity, conceptualising and designing for web/mobile/responsive app and delivering creative concepts for MarComms campaigns through online and print touch points. Also, created teaser illustration concepts for launching campaign at Thessaloniki International Exhibition Center (Section: Technology Research).
Cognitiveplus is a Legal tech startup offering a document review platform designed to extract key provisions from documents and enhance contract processing by streamlining reviews and improving negotiation outcomes across various industries. Company’s expertise extends to FinTech, and task management, providing a comprehensive document management software solution.
Problem
👉 Weak brand perception by current user base and potential customers👉 Flat and outdated style of previous branding & digital channels didn’t convey company’s vision and led to an under-appreciated product and user experience👉 Inconsistent use of branding components across teams due to lack of efficient guidelines
Solution
🟢 Designed new branding identity with two key elements: logo mark and type and refined colour palette for reflecting technology innovation and enhancing trust and positivity
🟢 Crafted a structured and inspiring web/mobile presence and introduced custom-made spot illustrations for making a more intuitive and engaging user experience🟢 Developed brand guidelines and illustration system for alignment and coherent use
Impact
✅ Stronger brand recognition and more engaging visual identity
✅ Emotional connection
✅ Consistent branding and design/illustration system for professional presence across all platforms
Highlights
Project highlights
Process
Guiding the design process
Web/Mobile
Layouts design
Information architecture
Maps & wireframes
- Partnered with content design team in London and product team in Athens for exploring hierarchy sitemap versions along with IA content diagrams helping them make informed decisions on content requirements, labelling and tone of voice.
Marcomms
Campaigning
- Creative concepts for MarComms campaigns through online and print touch points. Also, created teaser illustration concepts for launching campaign at Thessaloniki International Exhibition Center (Section: Technology Research).
Design & Illustration systems
Illustration system
- Partnered with product team for creating custom illustration components as illustrated icons, patterns, empty UI states and spot illustrations creating a unique brand presence and engaging product experience enabling SaaS product to stand out in the legal tech startup environment.In addition to that, structured all related assets into a rich illustration system establishing not only brand alignment, and coherent use but also a professional presence across all teams and channels.
Designing for consistency and scalability
Design system & styleguide
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